South Midlands Region Launches

A poster campaign on the back of Buses 

 18th February – 3rd March

The Aim:

To Raise awareness and profile of AA, to as wide an audience as possible in the South Midlands Region.


The Campaign:

  • Focus activity to the main town in each Intergroup, by population.
  • Budget constraints restrict us to one town per Intergroup.
  • For two weeks, 120 posters displayed on Buses operating from main town depots.
  • Potential to reach 778,508, which represents 78% of the local population aged 15+.


An estimated ‘Opportunity to See’ the poster of 3.8 million times.

Average visual frequency of 5 times per person.