South Midlands Region Launches
A poster campaign on the back of Buses
18th February – 3rd March
To Raise awareness and profile of AA, to as wide an audience as possible in the South Midlands Region.
- Focus activity to the main town in each Intergroup, by population.
- Budget constraints restrict us to one town per Intergroup.
- For two weeks, 120 posters displayed on Buses operating from main town depots.
- Potential to reach 778,508, which represents 78% of the local population aged 15+.
An estimated ‘Opportunity to See’ the poster of 3.8 million times.
Average visual frequency of 5 times per person.